This is a guest contribution from Jonathon Ohayon of Brilliance.com From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Tools …more
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Digital marketing is a form of marketing that uses digital means to market an idea, concept, product or service. One of its main advantages over traditional marketing is the ease and speed at which you can easily measure the effect of your marketing.
One effective way to market your product or service is to understand what your customer wants and communicate how your solution will be of benefit to the customer. This can be achieved by writing the right content for the right audience.
An article on The Best Research Tools For Finding Kick-Ass Content provides valuable insight on how to develop content topics and measure the effect of your marketing.
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